In the six counties of South Estonia, both in cities and rural areas, travelers are drawn to the yellow* frames, which invite them to explore the region’s rich cultural heritage, stunning nature, and innovative enterprises. These iconic frames were first installed in 2013, inspired by a similar initiative launched by colleagues in the Netherlands.
Importantly, South Estonia LEADER action groups funded the activities, while the Tartu County Development Association led the project.
At first, 21 yellow frames were installed. However, over time, many more have been added to new and exciting places worth discovering.
*During the European Capital of Culture year in 2024, some frames were transformed into different colors to mark the special occasion. Looking ahead, each frame could eventually reflect the unique identity of its specific local area.
Information about the previous international project and project partners:
Kristiina Tammets, Tartu County Development Association, +372 5340 9873, kristiina@tas.ee.